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| Mission |
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 | To build enduring relationships with customers around the world. |
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| To constantly develop innovative products of the highest quality standards that meet their ever-evolving needs for a healthy home. |
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| To offer superior customer service and ensure healthy homes for lifetime. |
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| To be an equal opportunity organization that welcomes all genders, ages, religions and races to join our corporate family to earn and learn with pride and have fun. |
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| To be a trusted, socially responsible and innovative global leader in the direct sales industry with the ambition to be the best. |
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| To constantly reach out to families in their homes across the globe, creating a market leadership as their preferred healthy home company. |
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Mr. Reinhard von der Becke
Chairman, Forbes Lux Group AG
Chairman, Lux International AG |
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Mr. Suresh Goklaney
Vice Chairman, Forbes Lux Group AG
MD, Eureka Forbes Limited |
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